In 1993, a guy could put his motorcycle into a wheelie, ride a block of sidewalk in Old Town, Mankato, and the only one who might get hurt is his mother reading about it 30 years later. Today it is a much different place and its transformation holds lessons for Saint Peter’s downtown.
Old Town was never a great place when I was growing up in Mankato. It smelled bad because of the mill and the attendant semis and trains. But it’s the street I remembered as being really weird: the four lanes weren’t straight – they jogged 10 feet every few blocks. Today I recognize it as a primitive chicane using on street parking to jog the street and slow traffic. And why was traffic calming needed? Because the street was four lanes from back when it was a state highway. The highway had long since gotten a new alignment so all those extra lanes did was encourage speeding. (No need to ask how I know.)
Old Town’s challenges were the same as many cities where the highway moves: too much street makes for speeding, it makes it miserable to walk along, and dangerous to cross. A few brave businesses did move into Old Town, likely attracted by the beautiful and historic building stock and low real estate prices. But pretty much everyone still shopped at the malls unless they were in need of a niche retail purchase.
Then when I moved out to the east coast the fortunes of Old Town began to change. I got time lapse glimpses of it when I returned home (Mankato) for Christmas: facades were freshened, new businesses (a bike shop!) moved in, and eventually new structures went up and existing structures were repurposed. The district was resurrecting itself through art and niche retail. But, still, that F#*&@! street.
Today Riverfront Drive in Old Town should be on any planning nerd’s itinerary of destination streets. The casual and hardcore nerd can both appreciate how a street can make or break a neighborhood. A few days ago it was my destination street for Penelope’s evening walk. Here’s what we saw…
Riverfront Drive Really Needed the Help
Fixing that street was long overdue. Business owners were the first to recognize that no one wanted to park on Riverfront, so they turned their backs to it and made the rear entrance as good as the front door. Wow! What an unexpected joy to walk through the alley and see cleanliness, color and textures, and whimsical details.
People still need places to congregate so when the sidewalks are too narrow, setting aside public space becomes more crucial. And that’s why The Hub was created. It hosts food trucks, music, and chill places to relax. And of course The Hub is accessible with the best possible crosswalk.
Connectivity and Wayfinding Matters
No one window shops at 40 mph, so the details and the beauty won’t matter as long as the roar of the street and danger of crossing it persists. The road diet slowed cars, it shortened crossing distances with curb extensions, it confused – and slowed – drivers with (chortle) blue dots, and then drew people by providing programming. Throughout the district there are tasteful signs for businesses, and where a building contains multiple tenants, they are described in a way that is unobtrusive and comprehensible for pedestrian and driver alike. That means the size of the sign and its location works for everyone.
Texture is Important
The best streets give you something new each time you walk down them. That sounds like an impossibility, but add up the murals, the blank spaces that became canvases, the hidden gardens, the interpretive signs, the historic detailing of buildings, and programming (music, events, etc.) and that goal becomes obtainable. And of course the best thing to draw people is… people! Added bonus: people on the streets and sidewalks IS the original traffic calming.
Retail has a Critical Mass
I noted two vacant storefronts, and nearly every business was retail or dining. That second point is especially important as those types of businesses are more invested in the success of a district. Think about it this way: if I need my back adjusted I am probably not going to walk down the street afterwards to get an ice cream cone. No, I am going to park behind the business, get there 5 minutes before my appointment, cross my fingers that they will take my insurance, and leave as soon as my wallet is adjusted. Retail has the shades open and the lights on; service businesses may keep the shades down even when they’re open. Which would you rather walk past?
Success is Always Intentional
The murals, facade improvements, road diet, public art, and programming at The Hub are intentional – it is someone’s job to ensure the economic success of the Old Town district. It was intentional to construct an event space – a social space – in the district. It was intentional to provide the best, and safest pedestrian crossing in the city to get people from one side of the street (shopping) to the other (entertainment). The Invisible Hand efficiently allocates goods and services, but it doesn’t restripe the street or paint the crosswalks.
The road diet is on its way to becoming permanent. This despite the pushback from drivers confused by the lane reductions, blue dots on the street, and the disorientation that comes from loss of status on one of Mankato’s streets (don’t worry, dear driver, you still rule almost every other street in the city).
The district has become a place and an economically successful one at that. It is an alternative model for economic development which doesn’t depend on 20k cars passing through the neighborhood hoping that if we provide enough parking that just maybe a fraction of them will stop and leave some money.
To sum up the formula used in Old Town: slowing traffic + street narrowing + programming in public spaces + public art + texture = a destination. They are now well on their way to people saying ‘you should’ve seen this place before they changed the street.’
This story was 50 years in the making. At least. I don’t have that kind of time or patience. Do you? So just change your F#*&@! street already (and stop listening to people who tell you it is hard or impossible.)